In anthropology, archaeology and popular culture, Shamanism may be one of the most used, abused and misunderstood terms, to date. Researchers are increasingly recognizing the socio‐political roles of altered states of consciousness and shamanism in past and present societies, yet the rise of Neo‐shamanism and its implications for academics and their subjects of study are consistently neglected. Moreover, many academics marginalize "neo‐shamans," and neo‐shamanic interaction with anthropology, archaeology and indigenous peoples is often regarded as neocolonialism. To complicate the matter, indigenous (...) peoples express multivocal opinions of neo‐shamanism, from blatant condemnation to active encouragement. I first trace the roots of neo‐shamanism in order to compare neo‐shamanic and academic approaches. Criticisms of neo‐shamanism as expressed by academic and native critics are presented, and I suggest these conflicting views are potentially reconcilable. Essentially, post‐processualist praxis should be implemented via programs of research and communication. (shrink)